The world speeds up a little more, Book Not Ready for Print? You Can Whip Up an Audiobook for a Podcast for Now:
â€œWe didnâ€™t break out Champagne because we werenâ€™t selling tens of thousands, but we certainly broke out the sparkling water,â€ Mr. Sterling said. â€œWe are accustomed to working with product cycles one measures in months, but in this case we were working with a product cycle of days and even hours.â€
This is what the future will be like. Breakneck breakthroughs.
The article seems to portray this as a neat little gimmick to help promote book sales, but I think that this incident is indicative of something larger. The world is speeding up. Soon, we will be moving at a frightening, disorienting pace. (If you think we’ve already reached that point, prepare to get even more dizzy.)