Daily Archives: August 18, 2010

From Relevance to Realtime

I want to believe that there’s something different about the web today, and I’m not just being like, “Man, the internet was so much cooler when I was 12 years old! Now it sucks!” So, here’s my latest rationalization (or narrative construction). I think there has been a shift from relevance to realtime. Early bloggers liked the idea of filtering the internet. Facebook gave us updates based on relevance rather than in realtime. According to Alexa, Google is #1, and Facebook is #2. Search is all about presenting us with relevance. Facebook is about getting pageviews by constantly relaying our inane comments. Blah, blah, blah. Anyway, huge difference between getting what’s new and getting what’s relevant. Undoubtedly, I’m smearing the future for a past that wasn’t so neat as I remember. After all, I still had e-mail. It still feels like a shift to me, though. At least from a personal standpoint, there was a shift in the way I consumed internet content.