For the past couple of months, my hits have been decreasing. It’s easy to tell why when I look at my search logs. Earlier in the school year, I was receiving hits from people searching for the TI-83+ calculator. Pepperidge Farm has quit its pervasive use of the new goldfish jingles. Searches are down, and so are hits that used to come from it.
Yet, what good were these hits? People visited and left. I need to garner repeat visits. This is where my new strategy comes in.
I’ll call this new strategy IC, for Individual Conversions. It’s really just a new method of shameless self promotion. Yet, shameless self promotion was more mass-oriented. People recognized it, but it did not get them to visit. Now, I will concentrate on individuals. I will find a target, and get him or her to visit psycho-ward.org.
The purpose is to establish a relationship with the target of IC. I’m essentially a salesman for my website. A good relationship with the target will gain more repeat visits, just as good customer service at a store will gain more repeat business. Eventually, I can get that person to a stage where they will visit automatically with practically no urging on my part.
Furthermore, by associating with me, as a person, not as a website, it’ll be more likely they’ll spread the word. A satisfied customer will refer others to your service. I want to sell the website along with myself. So, if I’m mentioned, my website will be mentioned, and people will visit.
So, there’s my next experiment, and I’ll keep you updated on how it works out. Eh, don’t be offended if you’re the next target of IC. Remember, the “purpose is to establish a relationship”. And if the website shtick fails, that doesn’t mean I’ll cut off relations with that person (notice how I’ve shifted my language from “target” to “person”). Not everyone will like my website (sniffle).